veera tips

"Content Marketing is the most inbound marketing tactic where high value and very quality content is distributed in

order to attract visitors and create an online brand/site presence.

The main idea involved is to attract visitors and increase traffic to your site.

BwB marketers rate content creation as the most difficult tactic to execute.

Search engines place high value on good quality and informative content. Quality Content is key to google rankings.

Content Marketing Path:

Content Marketing Strategy:

Effective  ways to promote your content:

Goals for Content Marketing:

Factors that drives the customer in buying the product:

SMART CONTENT:

The Anatomy of Online Reputation Management:

1. 4 out of 5 people say they have received advice via social media regarding what product or service
to purchase.

2. Trust your Gut: 78% of consumers trust peer recomendations while only 14% trust advertisements.

3. Backbone of Trust: 70% of consumers prefer getting to know a company via articles rather than
advertisements.

4. Stay top of mind: 92% of buyers regularly check reviews online before making a purchase or service
decision.

5. Breathe Easy: Inbound marketing when patients find you costs 62% less per lead than outbound
marketing such as direct mail, advertisements, etc,.

6. Stand on Strong Footing: 84% of all marketers agree that building consumer trust will become
marketing's primary objective in the near future.

Reputation Management Steps:

Manage your reputation:

Discovery: Compile links to negative reviews. keyword research for what is most critical? take

baseline measurements. Determine the measures of success.

Strategy: Plan your responses to negative reviews.

Develop positive content. Improve customer service to increase positive feedback and decrease negative comments.

Why ORM IS GREAT FOR YOUR BUSINESS:

Digital marketing, consumers who used to seek word of mouth now read online blogs, reviews, etc

Traditional marketers spend about 60% of their budget on working media, 20% on content and 20% on people and agencies. Digital channels focus on a smaller core of engaged people who can spread positive impressions with broader audience. 30% on paid media and 50% on content.

Digital Marketing Best Practices:

1. Commit  resources - executive buy-in; staff; training; $$
2. Build on what you are doing - Incorporate social media to leverage current marketing
3. Listen, Plan, Test - Monitor digital buzz, what customers are saying; create your strategy and then test it 
4. Develop competitive edge – as an early adopter you can define your position
5. Be consistent, not overpowering - Maintain your Brand; increase your digital presence, but don’t irritate.
6. Develop, maintain relationships - Touch your potential car buyers and customers with regular alerts on new inventory, service advice/coupons 
7. Integrate - Weave your TV, radio with mobile, and social media
8. Measure - Monitor your company's “digital chatter” and presence 
9. Evaluate your ROI - Evaluate, readjust your tactics to meet goals
10. Keep Current…Drive Innovation - With daily changes, have experts keep your finger on the pulse

The Benefits of Social Media Marketing:

Exposing the business;

Increasing the traffic and subscribers list;

Resulting in new business partnerships.;

Improving the search engine rankings.;

Generated Qualified leads.;

Reducing the overall marketing expenses.;

1. Try to switch your emotions to neutral so you can think more clearly, and do what’s best for you.

2. Ask “how” not “why”. Just for the moment, keep your focus on the challenge, and the steps you need to take to climb out of the pit. Often, by doing one small thing can start to turn things round.

3. Look for the good things, and the lessons you can learn. It will help you be resourceful, and will change your attitude.

4. Don’t be afraid to ask for help. Other people understand what it’s like to get bad news. They know it “knocks you sideways”, and it saps your energy.

5. Try and see it as a temporary experience. Life is always changing, and bad things pass in time.

6. Don’t take it personally. We all experience crises, disappointments and tough times. It just means that you’re human – you’re not being singled out!

A Lesson In Psychology!!

 When A Person Laughs too Much Even On Stupid Things, Be Sure That Person Is Sad Deep Inside.

 When A Person Sleeps A Lot, Be Sure that Person Is Lonely.

 When A Person Talks Less, And If He Talks, He Talks Fast Then It Means That Person Keeps Secrets.

 When Someone Can't Cry Then That Person Is Weak.

 When Someone Eats In Abnormal Way Then That Person Is In Tension.

 When Someone Cry On Little Things Then It Means He Is Innocent & Soft Hearted.

 When Someone Gets Angry On Silly Or Small Things It Means He Is In Love.

Missing somebody? ......Call
Wanna meet up?..........Invite
Wanna be understood?..Explain
Have Questions?..........Ask
Don't like something?....Say it
Like Something?...........State it
Want Something?.........Ask for it
Love Someone?............Tell it
We just have one Life. Keep it Simple

These are few questions asked in HR interview! The answers are really stunning and inspiring. Thinking out of the box! A must read...

Question 1:
You are driving along in your car on a wild, stormy night, it’s raining heavily, when suddenly you pass by a bus stop, and you see three people waiting for a bus:

* An old lady who looks as if she is about to die.
* An old friend who once saved your life.
* The perfect partner you have been dreaming about.

Which one would you choose to offer a ride to, knowing very well that there could only be one passenger in your car?

This is a moral/ethical dilemma that was once actually used as part of a job application.

He simply answered:
“I would give the car keys to my Old friend and let him take the lady to the hospital. I would stay behind and wait for the bus with the partner of my dreams.”

Sometimes, we gain more if we are able to give up our stubborn thought limitations. Never forget to “Think Outside of the Box.”

Question 2:
What will you do if I run away with your sister?

The candidate who was selected answered ” I will not get a better match for my sister than you sir”

Question 3:
Interviewer (to a student girl candidate) – What is one morning you woke up & found that you were pregnant.

Girl - I will be very excited and take an off, to celebrate with my husband.

Normally an unmarried girl will be shocked to hear this, but she managed it well. Why I should think it in the wrong way, she said later when asked.

Question 4:
Interviewer: He ordered a cup of coffee for the candidate. Coffee arrived kept before the candidate, then he asked what is before you?

Candidate: Instantly replied “Tea”
He got selected.

You know how and why did he say “TEA” when he knows very well that coffee was kept before.
(Answer: The question was “What is before you (U – alphabet) Reply was “TEA” ( T – alphabet)
Alphabet “T” was before Alphabet “U”

Question5:
Interviewer said “I shall either ask you ten easy questions or one really difficult question.

Think well before you make up your mind!” The boy thought for a while and said, “my choice is one really difficult question.”

“Well, good luck to you, you have made your own choice! Now tell me this. “What comes first, Day or Night?”

The boy was jolted into reality as his admission depends on the correctness of his answer, but he thought for a while and said, “It’s the DAY sir!”

“How” the interviewer asked,

“Sorry sir, you promised me that you will not ask me a SECOND difficult question!”

An atheist was seated next to a little girl on an airplane and he turned to her and said, "Do you want to talk? Flights go quicker if you strike up a conversation with your fellow passenger."

The little girl, who had just started to read her book, replied to the total stranger, "What would you want to talk about?"

"Oh, I don't know," said the atheist. "How about why there is no God, or no Heaven or Hell, or no life after death?" as he smiled smugly.

"Okay," she said. "Those could be interesting topics but let me ask you a question first. A horse, a cow, and a deer all eat the same stuff - grass. Yet a deer excretes little pellets, while a cow turns out a flat patty, but a horse produces clumps. Why do you suppose that is?"

The atheist, visibly surprised by the little girl's intelligence, thinks about it and says, "Hmmm, I have no idea." To which the little girl replies, "Do you really feel qualified to discuss God, Heaven and Hell, or life after death, when you don't know shit?"

And then she went back to reading her book.

Interviewer: There are 50 bricks in an aeroplane.

If  you drop 1 outside. How many are left?

Applicant: That's easy, 49.

Interviewer: What are the three steps to put an elephant into a fridge?

Applicant: Open the fridge. Put the elephant  in. Close the fridge.

Interviewer: What are the four steps to put a deer into the fridge?

Applicant: Open the fridge. Take the elephant out. Put the deer in. Close the fridge.

Interviewer: It's lion's birthday, all animals are there except one, why?

Applicant: Because the deer is in the fridge.

Interviewer: How does an old woman cross a swamp filled with crocodiles?

Applicant: She just crosses it because the crocodiles are at the lion's birthday.

Interviewer: Last question. In the end the old lady still died. Why?

Applicant: Er....I guess she drowned?

Interviewer: No! She was hit by the brick fallen from the aeroplane. You may leave now

Picture Credit

A father left 17 camels as an asset for his three sons. When the father passed away, his sons opened up the will.

The Will of the father stated that the eldest son should get half of 17 camels while the middle son should be given 1/3rd (one-third). The youngest son should be given 1/9th (one-ninth) of the 17 camels.

As it is not possible to divide 17 into half or 17 by 3 or 17 by 9, three sons started to fight with each other. So, the three sons decided to go to a wise man.

The wise man listened patiently about the Will.

The wise man, after giving this thought, brought one camel of his own and added the same to 17. That increased the total to 18 camels.

Now, he started reading the deceased father’s will.

Half of 18 = 9. So he gave the eldest son 9 camels

1/3rd of 18 = 6. So he gave the middle son 6 camels

1/9th of 18 = 2. So he gave the youngest son 2 camels.

Now add this up: 9 plus 6 plus 2 is 17 and this leaves one camel, which the wise man took back.

Moral : The attitude of negotiation and problem solving is to find the 18th camel i.e. the common ground. Once a person is able to find the common ground, the issue is resolved. It is difficult at times. However, to reach a solution, the first step is to believe that there is a solution. If we think that there is no solution, we won’t be able to reach any !!

--Story shared by Neelam P Kasni (IAS officer)