Online Reputation Management:
The Anatomy of Online Reputation Management:
1. 4 out of 5 people say they have received advice via social media regarding what product or serviceto purchase.
2. Trust your Gut: 78% of consumers trust peer recomendations while only 14% trust advertisements.
3. Backbone of Trust: 70% of consumers prefer getting to know a company via articles rather than
advertisements.
4. Stay top of mind: 92% of buyers regularly check reviews online before making a purchase or service
decision.
5. Breathe Easy: Inbound marketing when patients find you costs 62% less per lead than outbound
marketing such as direct mail, advertisements, etc,.
6. Stand on Strong Footing: 84% of all marketers agree that building consumer trust will become
marketing's primary objective in the near future.
Reputation Management Steps:
1. Monitor PR Efforts
2. Track success of product launch.
3. Listen for Customer Feedback.
4. Watch for Reputation Attacks.
5. Build Social Network Followers.
6. Indentify Industry Influencers.
7. Spot unhappy Employees
8. Spy on your competition.
a). 80% of consumers will change their mind about a purchase because of negativ reviews they find online.
b). 82% of consumers go online to do research about products and service before they make a purchase.
Online Reputation management Strategies is not an option it's a must to repair and improve your brand
online., Start your reputation management today and keep your business on top.
2. Track success of product launch.
3. Listen for Customer Feedback.
4. Watch for Reputation Attacks.
5. Build Social Network Followers.
6. Indentify Industry Influencers.
7. Spot unhappy Employees
8. Spy on your competition.
a). 80% of consumers will change their mind about a purchase because of negativ reviews they find online.
b). 82% of consumers go online to do research about products and service before they make a purchase.
Online Reputation management Strategies is not an option it's a must to repair and improve your brand
online., Start your reputation management today and keep your business on top.
Manage your reputation:
Discovery: Compile links to negative reviews. keyword research for what is most critical? takebaseline measurements. Determine the measures of success.
Strategy: Plan your responses to negative reviews.
Develop positive content. Improve customer service to increase positive feedback and decrease negative comments.
Why ORM IS GREAT FOR YOUR BUSINESS:
1. Monitor: What others are saying about your company.
2. Promote: promote positive content to build trust in your brand.
3. Supress: Supress and address false and negative reviews on scam boards.
4. Recover: Recover lost income, increase conversion and increase retention.
2. Promote: promote positive content to build trust in your brand.
3. Supress: Supress and address false and negative reviews on scam boards.
4. Recover: Recover lost income, increase conversion and increase retention.
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