digital

Digital marketing, consumers who used to seek word of mouth now read online blogs, reviews, etc

Traditional marketers spend about 60% of their budget on working media, 20% on content and 20% on people and agencies. Digital channels focus on a smaller core of engaged people who can spread positive impressions with broader audience. 30% on paid media and 50% on content.

Digital Marketing Best Practices:

1. Commit  resources - executive buy-in; staff; training; $$
2. Build on what you are doing - Incorporate social media to leverage current marketing
3. Listen, Plan, Test - Monitor digital buzz, what customers are saying; create your strategy and then test it 
4. Develop competitive edge – as an early adopter you can define your position
5. Be consistent, not overpowering - Maintain your Brand; increase your digital presence, but don’t irritate.
6. Develop, maintain relationships - Touch your potential car buyers and customers with regular alerts on new inventory, service advice/coupons 
7. Integrate - Weave your TV, radio with mobile, and social media
8. Measure - Monitor your company's “digital chatter” and presence 
9. Evaluate your ROI - Evaluate, readjust your tactics to meet goals
10. Keep Current…Drive Innovation - With daily changes, have experts keep your finger on the pulse

The Benefits of Social Media Marketing:

Exposing the business;

Increasing the traffic and subscribers list;

Resulting in new business partnerships.;

Improving the search engine rankings.;

Generated Qualified leads.;

Reducing the overall marketing expenses.;